With their goal of becoming a market leader in reformer pilates, PLTS Studios asked me to redesign their brand and make it future-ready. The assignment grew into a fostered relationship, which led to me becoming the lead designer. In 2024, I updated the branding. View it here

Services
Brand strategy & positioning
Total identity
Visual design
Campaign design
Social media templates & strategy
POS material
Signing
Webdesign (UI)
Apparel design
Brand guide

Strong brand identity

The redesign of the identity started with two new typefaces, a new color pallet, and a set of elements that ensured brand recognition throughout the line. Reformer Pilates is all about lengthening the muscles. I wanted to visualize this and added two bold red lines to the brand identity. This has become a signature element used throughout all visual communication.

App design

I set up UI design and briefing to assist LABEL A in building the App and website for PLTS.

Outdoor campaign

The OOH campaign ‘Start the Year Strong’ is part of a short-term strategy to activate new consumers, promote exercise as part of a daily routine, and celebrate the re-opening of gyms nationwide after a COVID-19 lockdown. It also adds to the overall awareness and market domination on a long-term goal. The campaign was displayed via online advertising, UGC, and outdoor communication on billboards across Amsterdam and Rotterdam.

New social strategy

The new social media strategy offers six different topics to create a wide variety of content. To help the PLTS team, I set up over a hundred templates on Canva.com, ensuring brand stability and an easy transition.

Work it.
Own it.
Wear it.

PLTS launched a small merchandise collection that I helped design. With a limited budget to create a lookbook, I suggested we tape the two signature red lines to the concrete studio wall to create a cost-effective and strong storyline that meets the brand requirements.