Studio Dorien Franken
Studio Dorien Franken
Brand strategy
Brand identity
Brand design
What design solutions does your company need? From redefining your brand strategy to GenAi-based solutions that simplify your creative output, together, we’ll make your brand stay relevant.
The Folks of Amsterdam
It’s not about the success you have, it’s about how you got there.
The Folks of Amsterdam is an independent platform featuring in-depth stories, video portraits, and events with some of Amsterdam's hottest, adventurous creatives. In 2020, I published a limited-edition magazine featuring a collection of the most adventurous stories.
Manifest
The future is now.
Communication and, therefore, design are all around us. They influence us daily, from what we buy to how we feel, act, and respond.
Let’s build and use design to turn imagination into reality and problems into solutions, enabling your brand to act and drive positive change.
Print is alive.
Say what?
FAQ
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It’s just me, which means you’ll always work directly with me. Expect short communication lines, senior-level expertise, and a highly collaborative process. When a project calls for additional expertise, I bring in a trusted network of carefully selected specialists to assemble the right team for the job.
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I create strategy-led design solutions for companies that embrace change. My services include brand strategy, visual identity design, creative direction, AI-assisted design, design systems, creative workflows, brand campaigns, and brand communications. Whether you’re building a new brand, evolving an existing one, or strengthening your creative processes, I help translate ambitious ideas into meaningful, effective design.
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I combine 20+ years of experience across media and design with a thoughtful, human-centered approach. I believe strong design starts with curiosity, clear strategy, and open collaboration. My clients value not only the quality of the work, but also the way we work together: transparant communication, a hands-on approach, and reliable results from start to finish.
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I’m based in Amsterdam and work with clients locally and internationally. You can get in touch via my contact page, and I aim to respond within one business day.












