Connecting brand dots for a strong brand presence.
How does a brand react to change while staying true to its identity yet thriving through creativity?
Let’s find out.
The first step is researching and exploring your organization and brand to fully understand your needs. Depending on the project, we’ll dive into these six steps.
What makes your brand stand out?
Before designing anything, we must know what makes your brand stand out. Together, we will create an authentic brand profile and determine a course of action by unraveling what your brand represents in terms of promise, values, activities, and mission.
1. Brand Strategy
Building your brand personality
An identity combines design, tone-of-voice, sound (video), and brand experience. I will align these elements so you can communicate a recognizable identity that is versatile yet surprising.
2. Brand Identity
What is your red thread?
Now that we know your strategy and design signature, we can create your brand story: a single phrase all communication points to. This phrase will become a red thread throughout everything you say and do.
3. Brand Story
Bringing your project to life.
It’s time to translate everything into a design that will fire things up. I will develop an idea from strategy to reality. Depending on the budget, I will design a plan that maximizes results and minimizes costs. This can be focused on both online and offline media.
4. Craft & Design
Learn & react, adapt & perfect.
Once your campaign or project is live, I will monitor everything closely and adapt it to changing market and consumer behavior.
5. Brand Nurturing
Change never stops…
so neither should the development of your brand. Please share with me your next steps so we can take them together.