Strategy driven design solutions.
About
I am a change-driven designer. I build brand strategies and create design solutions for forward-moving companies that drive business as a force for good.
I work across human, health, and sustainability issues and like collaborating with companies that want to create positive cultural, social, or ecological change.
My experience
In my 19+ years of practicing design and working across the media landscape as a designer, creative director, consultant, founder, and digital publisher, I have learned to harness its power and shape long-term solutions.
I work with brands such as Greenpeace, AVROTROS, and Nationale Nederlanden and entrepreneurs who use the power of ideas and creativity to challenge the status quo.
Visual strategist at heart
My approach to design is always highly strategic. As a design consultant and creative director, I lead (strategic) design projects from start to finish.
I collaborate with a community of curated specialists to realize the best creative output the project needs. Depending on the project size, I can work solo, as part of a team, or as a creative leader.
Services
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Brand proposition
Brand architecture
Communication strategy -
Naming
Visual identity design
Motion design
Design systems and guidelines
Art direction
Brand implementation -
Editorial design
AI design
Book design
Magazine design
Signing
Outdoor campaign design
Social media design -
Concept and creation
Campaign production -
Midjourney/Gen AI
Animation
Graphic design
Clients I work for with
Over the years, I have worked with various national and international clients, from local start-ups to big corporations and global foundations that manifest change. I value people before anything. That’s why I invest hugely in building a long-term relationship to build strong brands that last.
