Reducing the use of palm oil to help save tropical forests is the mission of NoPalm Ingredients, which produces a local, circular, and sustainable alternative to palm oil. The identity I created supports that mission.
Services
Brand strategy
Total identity
Website design
Art direction
Say NO.
With the company’s goal to shift the way we think about using palm oil, my goal was to design a logo that leaned toward activism, almost becoming like an activist pamphlet. To achieve this, I focused on the ‘NO ’ part, supporting the mission and goals of NoPalm Ingredients. The rectangle-shaped drawing is handmade and therefore imperfect to emphasize the sustainable part of the brand.
