Poké Perfect is the first Dutch food and takeaway company to add CO2 labels to its meals as a commitment to positive change. The rebranding of its menu was the starting point for a company-wide design upgrade, including local campaigns, new window signs, social media templates, and new packaging design.
Services
Consultancy
Creative direction
Packaging design
Digital design
Campaign design
Direct mail
POS design
Content design
A menu that shows
your carbon footprint
As of 2023, Poké Perfect added climate labels to their menu that show whether your meal has a low, medium, or high CO2 footprint. To introduce the CO2 impact labels, I drastically changed the menu layout, navigating customers in a vertical grid and dividing meals into categories.
Template design for franchisees
It's essential to keep communication on-brand for all stores yet hand out options to alternate prices or offers. To achieve that, I redesigned all their marketing items and converted each design into a template, allowing franchisees to customize it to their needs without alternating the basic structure.
