Motion3 is the go-to boutique gym on IJburg, offering small group workouts and personal training. When the studio was rebuilt in 2019, they asked me to redesign the brand. The new bold identity let Motion3 step into the next chapter.
Services
Brand identity
Art direction
Visual design
Social media strategy
Website design
In- and outdoor signing
The ‘M’ is partially boxed in, to symbolize motion. The sans serif Helvetica is used a typeface for the ‘M’, accompanied by the timeless Mosk typeface for the bodycopy.
New identity
In addition to a new identity, Motion3 Gym has a new website, refreshed indoor and outdoor signage, advertising, merchandising, and new social media templates.
Wallpaper design
For the Motion3 boxing studio, I designed a wallpaper that reflects the energy of an old boxing gym.
