Publisher DPG Media asked me to create a tribute to ‘Anybody’, the column that ran for 30+ years and was part of Viva's weekly magazine. The tribute was published on July 21, 2021, and attached to all the DPG Media women's titles Libelle, Margriet, Flair, and Viva.
Services
Concept Design
Art Direction
Editorial Design
Result
Number of copies 340.000
The edition sold out almost immediately.
A tribute to the body
Anybody is the much talked about feature of the weekly magazine Viva, which ran for 30+ years. The column shows black-and-white images of the human body, where people share what body parts they like and dislike. Anybody creates a stage for people to show their bodies, regardless of gender, age, background, or sexual preference.
Minimalistic design
I used the sans serif typeface KESSEL to create boldness and added Adorn Garland for playfulness. The tribute (16 pages) has a minimalistic design honoring the black-and-white images of photographer Elisabeth van Dorp.
Widespread acknowledgment
The controversial feature supports authenticity, boldness, and a spice of sex. The tribute is included in the final printed edition of Viva, and all other women’s tiles (Magriet, Flair, and Libelle) that came out July 21, 2021.
"In a time where people prefer to 'filter' their reality on Social Media, Anybody shows that the body is beautiful, just as is. It creates awareness and hopefully changes our perception of how we look at ourselves which I support. It's an honor to contribute." - Dorien Franken.
Credits
Client
DPG Media
Concept and design
Studio Dorien Franken
Editor-in-Chief
Wim Spijkers
Photography
Elisabeth van Dorp