Brand strategy and design solutions that help your brand move forward.
About
I am a change-driven designer. I build brand strategies and create design solutions for forward-moving companies that drive business as a force for good.
I work across human, health, and sustainability issues and like collaborating with companies that want to create positive cultural, social, or ecological change.
My experience.
In my 19+ years of practicing design and working across the media landscape as a designer, creative director, consultant, founder, and digital publisher, I have learned to harness its power and shape design solutions that have a long-term impact.
I work with brands such as Greenpeace, AVROTROS, and Nationale Nederlanden and entrepreneurs who use the power of ideas and creativity to challenge the status quo.
Focused on craft.
My approach to design is always highly strategic. As a design consultant and creative director, I lead (strategic) design projects from start to finish.
I collaborate with a community of curated specialists to realize the best creative output the project needs. Depending on the project size, I can work solo, as part of a team, or as a creative leader.
Services
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Brand positioning
Brand proposition
Brand architecture
Communication strategy -
Naming
Visual identity design
Motion design
Design systems and guidelines
Art direction
Brand implementation -
Editorial design
Book design
Magazine design
Signing
Outdoor campaign design
Social media design -
Concept and creation
Campaign production -
Animation
Graphic design
