Poké Perfect is the first Dutch food and takeaway company to add CO2 labels to their meals as a commitment to positive change. The rebranding of their menu was the starting point for a company-wide design upgrade. From local campaigns to new window signs, from customer offers to a new takeaway bag. And there is more to come.

Services
Consultancy
Strategy advice
Redesign Brand Output
Campaign Design
OOH Design
Art Direction
Copy writing
POS Design

Result
A 92% response rate on Direct Marketing campaigns. A strong brand presence and activation.

A menu that shows your carbon footprint

Do you care about the planet? This is the question customers are playfully challenged with at Poké Perfect. As of 2023, their menu shows climate labels that show whether your meal has a low, medium, or high CO2 footprint. To introduce the CO2 impact labels, I drastically changed the menu layout. By creating a vertical grid and dividing meals into categories, customers can easily navigate. I also designed fun illustrations to explain the commitment of Poké Perfect to the environment playfully.

Campaign Hilversum

To create awareness and traffic during key eating moments, I created an OOH campaign in Hilversum. All billboards were strategically placed, triggering people at the right place and time.

Template design for franchisees

It's essential to keep communication on-brand for all stores yet hand out options to alternate prices or offers. To achieve that, I redesigned all their marketing items and converted each design into a template, allowing franchisees to customize it to their needs without alternating the basic structure.